Meet The Team

Rob Short

Founder & Managing Director

I founded the company in 2020, before it became Path in 2023. I thrive in finding creative solutions for marketing conundrums, specialising in brand strategy, event ticket sales, digital growth and marketing planning across the full mix.

I have 10 years of strategic marketing & comms experience, focused mainly on sport, leisure, travel and tourism. I love building digital communities and creating new concepts to bring things to life.

I have worked for & with brands such as Yonex, The Jockey Club & Badminton England, as well as on tournaments such as the Commonwealth Games 2022 and Rugby World Cup 2023.

Let's Chat

Alongside our Founder, Path has a network of sport & event marketing specialists, using freelancers & contractors to deliver for your business.

Our Network

Jack Rossiter

CREATIVE CONTENT SPECIALIST
I am a creative director and versatile content creator specialising in both digital and print mediums. With a keen eye for design and a passion for crafting trend-setting visuals, I have been a part of Path since its inception, working across a variety of projects.
I have worked across a number of different industries, from luxury travel to professional sport, honing my skills in creating captivating content that resonates with clients' target audiences. I am driven by a desire to stay at the forefront of industry trends and find motivation in translating clients' dreams and visions into compelling realities.
Alex Tatnall

REVENUE GENERATION SPECIALIST
I have over 11 years experience in the commercial and sales world - working for some of the most high profile companies in the world of sport, music and venues.
I am experienced in growing revenue, learning, developing and building teams and overseeing all facets of the commercial arm of a business. My goal is always to grow and develop individuals and teams to be the most effective and productive sales and commercial channels that they can possibly be.
Georgia Upton

PHOTOGRAPHER
I am Managing Director of Georgia Upton Photography, a photography company specialising in weddings, action, sports and private portraits. I have a passion for storytelling to create captivating and authentic high-quality images for my clients. No matter the size of the project I will always bring the same energy and dedication for each individual job.
With a detailed eye, I like to capture both live action and still portraits of my clients to ensure that their memories turn into meaningful printed photographs and high performing social media content.
Will Tschaikowsky

VIDEOGRAPHER
William Tschaikowsky is the director and co-founder of Snelsky Studios, a contemporary video production company that leverages the power of social media.
With a passion for videography and a strong background in marketing, he has collaborated with notable clients such as Citroën, Guinness, and the Rugby World Cup, delivering high-quality and impactful videos that generate engagement and brand awareness.