Welcome to Path Sport.

We are a collective of content specialists who are laser focused on meaningful results. No matter your goal, Path guides you to the destination through innovative brand development & content production which always keeps the goal in mind.

Let’s make your journey matter.

Who we are…

“With a decade of personal experience in sport & events, I believe myself and my team of experts can help your business grow.”

— Rob Short, Founder of Path

Meet The Team

What we do…

We offer three core services at Path…

Everything starts with your brand. Once you know who you are and what you stand for, the process of marketing your business becomes clearer.

BRAND STRATEGY

DAY-T0-DAY MARKETING

Outsource your marketing department to Path. We’ll devise & implement a strategy based on your goals, either supporting or working with your internal team.

Path can elevate the content from your event. Aligned with your business plan, our strategic approach to event content will ensure meaningful results.

EVENT CONTENT

Learn more

Our work…

Here’s a selection of our work over the years….

Never Mind The Shuttlecocks

Rob created, produced and hosted Never Mind The Shuttlecocks - a daily magazine show bringing fans closer to the event outside the usual streaming service.
#NMTS has had over 850k views to date, and at the same time I delivered our ticketing budget and grew our social channels by 100% in 6 months.

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RWC 2023 // Live. Epic

Rob created, led and delivered the marketing for Infinity Sports Travel's Rugby World Cup France 2023 travel project. Amongst other things, this included a company rebrand, full mix marketing campaign, all onboard branding and all customer events on the ship. We drove over £4m revenue in the UK alone, whilst growing social channels by 318% and our content had over 20m impressions.

Brand Video
Event Content Team Concept

At the Yonex All England in 2020, and subsequently at the Bowls England National Finals & RWC 2023, we created our own team to elevate our content and ensure it was positioned in the optimal way. It brings followers inside the event wherever they are in the world.
The results are excellent - at the All England 2020 for example, our Instagram following grew from 3.5k on day 1, to 20k by day 5.

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Yonex The Legends' Vision

Path delivered a three month social media & PR project for Yonex. They were welcoming two new legends into their Hall of Fame and needed additional support in delivering the event, as well as a lead on content with the aim of achieving social media growth.
We grew their social channels 50% in 7 weeks, increasing engagement significantly. The event was successfully delivered in Kuala Lumpur in January.

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Bowls England

Rob joined as part of the Leadership Team, building towards the Commonwealth Games in 2022 as their first ever Head of Marketing and Communications.
Some of his key achievements included a project to launch a Pay & Play platform for lawn bowls nationally, a rebrand for the sport and acting as Press Officer for Team England at the Commonwealth Games 2022.

Watch All To Play For